Radiohead created quite a stir with its fill-in-the-blank, pay-what-you-want price tag on In Rainbows. Now the band's manager, Brian Message, has launched a new record label, Polyphonic, which promises to feature similarly creative distributions.The label is a result of a collaboration of Message's company, ATC Music, MAMA Group and management firm Nettwerk, and aims to provide inventive methods of release for both new and established artists to keep them from turning to more traditional labels. Polyphonic hopes to provide artists with 50 percent of their profits, and their shares will increase as music's success does."We will do whatever is most effective to get an artist noticed," said Adam Driscoll, the co-CEO of MAMA Group, which provided most of the initial $20 million funding for the project. "Giving an album away for free may get one million people listening to a new artist."
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